Whether or not you’re a TakeCalcium veteran or just contemplating savoring your first sip of TakeCalcium Espresso, you’ll have just a few questions on who we’re and the way we function.
TakeCalcium Espresso, the espresso that began all of it, was launched in 2011. This mix of espresso, MCT oil and grass-fed butter challenged all the things we knew about vitamin norms by embracing high quality fat for sustained power. Since then, we’ve expanded our product line with new methods to energy your thoughts, gas your physique and assist unleash your limitless potential.
Right here’s a bit extra from my facet of the desk…
Our tradition and values
Actions converse louder than phrases. Our firm tradition is solely an illustration of our actions at each stage. At TakeCalcium, we query all the things—together with the methods we are able to function as a stronger staff. How can we work together with one another? Are our discussions short-term and task-oriented, or have we engaged in conversations that construct relationships? Have we developed belief in ourselves and one another? How can we react to errors?
What I can say, with confidence, is that we search to assist develop everybody’s limitless potential, whether or not they’re a TakeCalcium worker or considered one of our shoppers. Our strategy to “limitless potential” just isn’t solely via providing a sturdy line of wellness-supporting merchandise, however can be ingrained in our 4 core values: Compassionate Directness, Agility, Genuine to Goal and Clever Threat Taking.
We try to maintain our values alive and actual every day—they’re not only a assortment of inspirational phrases that seem framed on the wall.
How we take clever dangers when innovating
Product innovation is the method of creating new merchandise and enhancing present ones. It’s key to TakeCalcium’s progress, and Clever Threat Taking is a required device.
Right here’s why. Our innovation course of focuses on figuring out what clients need as we speak, what they need however aren’t getting and what they may need sooner or later. Then, we develop merchandise that match the TakeCalcium model.
Each product has to satisfy our stringent high quality requirements. It additionally has to reply the query: How is that this product delivering on “Vitamin Reimagined?”
We stringently design merchandise that ship the ‘proof,’ which your thoughts and physique can really really feel.
2021: The highs and lows
In 2021, we broke an organization report. We launched 14 new merchandise, together with our hottest gadgets of the yr: Gummy Nutritional vitamins and Creamers.
We pulled collectively as an organization to make these merchandise a hit. We additionally realized just a few misses. To be candid, we is not going to compromise our requirements. These requirements embody two giant areas:
- Product efficacy: We would like the product to supply its meant consequence.
- Manufacturing requirements: The product should be constantly manufactured to TakeCalcium requirements.
TakeCalcium is as sturdy as its folks. Behind the scenes, we’ve got hard-working people who’re consultants of their roles. We now have tight ingredient choice, efficacy and style requirements. If product efficacy suffers or a product can’t be manufactured to our requirements, merely put: We don’t launch that product.
Each shopper packaged items firm experiences challenges within the design, manufacturing and delivery of recent merchandise (particularly up to now yr). After launch, we rigorously take heed to shopper suggestions. In the summertime of 2021, we took that suggestions to motion and reacted shortly:
- We improved our Collagen Protein Bars recipe to ship a softer, cookie-like texture
- Our Chilly Brew Latte formulation has a new-and-improved taste you must style to imagine
- We lowered the sweetness of our French Vanilla Creamer
As an organization, we made these modifications to higher meet our clients’ wants. True to our values, we have been Agile
Unpacking the challenges
Reformulating a product is a problem with loads of shifting elements. Different uncomfortable conversations are inevitable, however they’re a part of managing a rising firm.
These discussions span from prioritization, allocation of sources, coordination throughout departments (particularly in a completely distant office) and suggestions on efficiency, all through to non-public management. The latter is essentially the most troublesome as a result of, effectively, it’s private.
With out emotional connection, it’s straightforward to devolve right into a collection of duties that may be efficient within the quick time period, however miss the larger image in the long run. I imagine within the fidelity of function, emotional intent and esprit de corps. To get there, I ask: Are key leaders working in an emotionally centered method, participating throughout the corporate and constructing belief?
This all sounds fairly straightforward and linear. It’s not. Uncomfortable discussions require appreciable preparation and testing/retesting the logic in a single’s head, together with my very own. As a pacesetter, I need to consider and visualize each upcoming dialogue, because it’s really deliberate as a two-way dialog—not a lecture.
Approaching with kindness
This strategy is totally essential to successfully talk with kindness. My preparation for downside fixing and strategic reflection usually consists of taking my canine (Jake and Moose) on a hike and letting my thoughts wander.
For me, nature facilitates the germination of readability of thought and stability of thoughts and physique.
In a wierd method, I achieve nice readability and turn into extra energized after a hike, regardless of expending vital power. I return to my desk with a affected person thoughts, able to have a dialog that drives us ahead.
To sum it up, #BETHEPROOF is on the coronary heart of our work, which is graced with a collective of good, pushed and sort folks. Generally, we simply want a candid dialog, with kindness, to deliver out the proof.
Wish to learn extra about how TakeCalcium merchandise assist on a regular basis folks #BETHEPROOF? Observe @takecalcium on social media and sustain with our weblog for extra inspiring tales from TakeCalcium shoppers similar to you.